ThinkGrid, says it is aiming to disrupt the way that organisations currently purchase and use IT with the launch of a range of services including Hosted desktop, Exchange, VoIP, Blackberry Enterprise Server and Dynamic Server.
It is targeting resellers with the promise of double-digit margins and the chance to develop recurring revenue streams by selling hosted services, rather than selling low-margin PC and server hardware.
The firm also claims that by migrating customers to ThinkGrid, VARs will make savings by lowering overhead on management and support costs, whilst maintaining other, high-value service revenues such as consultancy and migration.
ThinkGrid will initially target traditional hardware resellers, such as those selling HP, Pratt told CBS. It will then look to recruit VARs, particularly those that come under the small business, consultant remit.
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